Users will soon have a new feature that enables them to reduce the volume of AI-created media appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This advancement coincides with a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this material is considered “AI slop”, a label for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we want to provide users the option to adjust the amount of that, based on their own likes,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its service labeled as made with AI. Overall, more than 100 mn videos are added to the service daily, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be in a position to limit or boost the volume of AI content they see by using the topic control feature in the application and picking the AI content topic. Other topics that can already be modified under the filter cover current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s rules require creators to tag “realistic” AI-made content, and it forbids dangerous deepfakes of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its community policies.
Additionally, the platform will from now on add an AI-generated label to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This step is aimed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million educational fund for experts and groups to create learning resources about responsible artificial intelligence. This initiative will support non-profit groups focused on educating programming and robotics.
Content Safety Approach
The platform has justified its content review process, amid debate over plans to lay off numerous content moderators in the United Kingdom. It is planning to reduce hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content prior to it is viewed by humans. The platform stated a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
